Website revamps

Giving a New Life to Happybird.com.sg

Website Revamps experts, we provide full website redesign services to give businesses fresh new online presences.

Breathing New Life into Happybird.com.sg:
A Website Redesign
Case Study

As a leading digital transformation agency, we faced an exciting challenge: a complete overhaul and redesign of Happybird.com.sg, a thriving corporate gift website based in Singapore.

Also known for its extensive SEO-optimized product range, the site drew significant user traffic. However, its last update in 2017 left it lagging behind the dynamic web standards of 2022 and was pron to security breaches.

Client
Vincent HappyBird
Happybird.com.sg

Location
Singapore

Our Task

Web design
WordPress Maintenance

Strategically Navigating a Fresh New Beginning

The task was testing as a direct upgrade of WordPress, and Woocommerce wasn’t possible due to compatibility issues with many modules.

The client, understandably proud of their SEO achievements, was keen on preserving the site’s ranking and traffic. Any search engine link leading to a dead-end was seen as a missed sales opportunity, thus keeping us on our toes.

However, we triumphed over the challenge with a blend of expertise, patience, and dedication.

The strategy included the following:

Exporting over 2000 WooCommerce products, including images and descriptions, ensuring SEO settings mirrored those on the old site.
Negotiating the obstacle that Yoast SEO, a top-rated SEO plugin for WordPress, didn't allow the export of database content, only settings and parameters.
Maintaining all pages and products' permalink and URL slug as closely as possible.
Providing a whole e-commerce site experience, even without displaying prices, and handling client information effectively
Navigating the hurdles while migrating the new website to the client's web hosting. It wasn't optimized for the latest WordPress version and ran on an outdated PHP version.
Managing space limitations of the server's hard drives by archiving valuable data in project archives.
Implementing image compression and optimization to use the new generation .webp format, reducing the original 3GB of pictures to 400MB. Implementing a cache and a CDN also enhanced page load performance.
Tapping into the power of Elementor page editor and framework, despite its quirks and bugs.
Incorporating a mega menu for desktops and ensuring seamless performance across all devices.
Integrating an autocomplete search function, maintaining the product categories structure from the original site.
Testing the new system extensively for stability, speed, maintenance, and backup.
And many more...

Throughout the project, our adaptability was vital. We effectively navigated customer requests, system limitations, and compatibility issues between old and new frameworks. Importantly, we also took the time to educate our clients about our process, enabling them to manage future updates independently.

Design Result

At Rezult, we believe in continuous growth and evolution. As experts in website revamps, our goal with this revamp was to amplify user experience on the site, increase conversion and make Happybird.com.sg shine as it should.