How We Work

Ready to launch a new product,
build buzz for your brand,
build your online community, or drive more leads?

We have a process to help you reach your goals.

The 7 steps most design projects
will have to pass through

Study the Client Brief.

Set goals and context from the brief – this intake sheet is the blueprint that leads you to the final design. Ask as many questions as you can now, to make sure you start off on the right path.

What art styles and design approach would they like to see? Would they be open to using illustrations or photographs?

Defining and managing their expectations will give you a better idea of how you can make your client’s vision come to life.

Where are you now? Where do you want to be?

Explore / Target Audience

Every project (branding, web design, or content marketing) starts with an exploration of your industry, your brand, and your objectives. Initial research areas should always include the client’s company history and culture.

What is your competitive environment like? What makes you unique among your competitors? Who are your customers? You need to consider the age, gender, income, employment, location, and lifestyle of the people the client wants to reach.

What are your objectives and what obstacles are getting in your way?

With the exploration, we’ll have a clear idea of how we can help you achieve your goals.

Map / Sketch

Every company is a little different so there isn’t one right path for everyone. To map the best path for your project, we’ll apply our expertise to what we learned in the exploration phase.

Your roadmap might include creative briefs, design mockups, and content calendars which we’ll use as the foundation of your project. The result is a plan that is unique for your business.

Sketching your ideas to define their visual elements is a good way to save time. These prototypes will allow you to work on your design with confidence and a solid foundation. This is how you can get a feel for how fundamental elements such as the basic layout of a web page design or the shape of your logo design will work.

Build

Once the previous step done we got your path better define! we want to build something YOU love. To do that, we rely on a collaborative creative process with lots of input from you and make revisions so you are completely satisfied with the end result

With designs approved, it’s time for site development to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.

Development involves the bulk of the programming work, as well as loading content (whether by your team or the client’s). Keep code organized and commented, and refer constantly to the planning details as the full website takes shape. Take a strategic approach, and avoid future hassles by constantly testing as you go.

Revision / Test

Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements. At this stage the site will need to be reviewed on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.

Launch

The big day. You’ve tested the site, had it reviewed and approved by the project stakeholders, and you’re ready to launch. But once the site is launched, the project isn’t over — you should be prepared to address feedback from users adapting to the new site. Expect to make some immediate changes to the site, such as fixing broken links, editing copy and making adjustments. The Web is a fluid medium that changes on a daily, if not hourly basis — change is inevitable.

Monitor, Analyse, Improve & Maintenance

Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work. All of these phases are critical to the Web design process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment. Let’s take a look at what strategy is, how it is formulated and how it translates to the Web.

Why do we say a website project never ends?
Because it’s crucial to continually review performance and conversions. We meet with clients to review three and six months after launch to:

Analyse site performance – using tracking tools such as Google Analytics and Woorank.
Reviewing conversions – make some test and adjustment.
Make sure site speed and other metrics are performed well
Link building – we’ll begin a link building plan, which helps SEO ranking.
Improvement plan – a website is always a work-in-progress and should continually evolve
We create the Phase 2 improvement plan.
We run the maintenance plans, monitor security and backup

Got a project?

Whether you need a new website or some help with your social media we are ready to start the conversation.

LET’S CHAT