How We Work

How we work Ready to launch a new product,build buzz for your brand, Build your online community, or drive more leads?

We have a process to help you reach your goals.

The 7 steps most design projects
will have to pass through

Study the Client Brief.

Set goals and context from the brief – this intake sheet is the blueprint that leads you to the final design. Ask as many questions as you can now to make sure you start on the right path. What art styles and design approaches would they like to see? Would they be open to using illustrations or photographs? Defining and managing their expectations will give you a better idea of how you can make your client’s vision come to life. Where are you now? Where do you want to be?

Explore / Target Audience

Every project (branding, web design, or content marketing) starts with exploring your industry, your brand, and your objectives. Initial research areas should always include the client’s company history and culture. What does your competition look like; What makes you unique among your competitors? Who are your customers? It would help if you considered the age, gender, income, employment, location, and lifestyle of the people the client wants to reach. What are your objectives, and what obstacles are getting in your way? With the exploration, we’ll have a clear idea of how we can help you achieve your goals.

Map / Sketch

Every company is a little different, so everyone has the right path. To map the best approach for your project, we’ll apply our expertise to what we learned in the exploration phase. Your roadmap might include creative briefs, design mockups, and content calendars which we’ll use as the foundation of your project. The result is a plan that is unique for your business. Sketching your ideas to define their visual elements is an excellent way to save time. These prototypes will allow you to work on your design with confidence and a solid foundation. This visualization method is how you can get a feel for how fundamental elements such as the basic layout of a web page design or the shape of your logo design will work.

Build

To do that, we rely on a collaborative creative process with lots of input from you and revisions, so you are delighted with the result. With designs approved, it’s time for site development to make out the layout of the pages, develop new content and refine old content, create videos, slideshows, podcasts, and other media that will appear on the site. We start to build out the HTML and CSS of the site. Development involves programming work and loading content (whether by your team or the client’s). Keep code organized and commented, and constantly refer to the planning details as the website takes shape. Take a strategic approach, and avoid future hassles by constantly testing as you go.

Revision / Test

Before the website goes live, it will be on a production server where only internal audiences and anyone you share the link with can view it. Testing the site is critical as there will inevitably be issues that need our attention before the site goes live. Nothing erodes a brand more than a site that doesn’t function properly or has misspellings or broken design elements. At this stage, the site will need to be reviewed on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.

Launch

The big day. You’ve tested the site, had it reviewed and approved by the project stakeholders, and you’re ready to launch. But once the site is online, the project isn’t over — you should be prepared to address feedback from users adapting to the new site. Expect to make immediate changes to the site, such as fixing broken links, editing copy, and making adjustments. The Web is a fluid medium that changes daily, if not hourly, and is inevitable.

Monitor, Analyse, Improve & Maintenance

Websites are living, breathing entities and need constant care and maintenance. Updating content, changing the backend, and fixing broken links are daily recurring work. All of these phases are critical to the Web design process. But the thread that runs through the process is a strategy: the desire to achieve a goal, move the organization forward, and prosper in a competitive environment. Let’s look at the process, how it translates to the Web.

Why do we say a website project never ends?
Because it’s crucial to review performance and conversions continually. We meet with clients to review three and six months after launch to:

Analyze site performance – using tracking tools such as Google Analytics and Woorank.

Reviewing conversions – make some tests and adjustments.

Make sure site speed and other metrics performed well
Link building – we’ll begin a plan that helps SEO ranking.
Improvement plan – a website is always a work-in-
progress and should continually evolve
We create the Phase 2 improvement plan.
We run the maintenance plans, monitor security, and backup.

Got a project?

Whether you need a new website or some help with your social media we are ready to start the conversation.

LET’S CHAT