How We Work
Ready to launch a new product,
build buzz for your brand,
build your online community, or drive more leads?
We have a process to help you reach your goals.
The 7 steps most design projects
will have to pass through
Study the Client Brief.
What art styles and design approach would they like to see? Would they be open to using illustrations or photographs?
Defining and managing their expectations will give you a better idea of how you can make your client’s vision come to life.
Where are you now? Where do you want to be?
Explore / Target Audience
Every project (branding, web design, or content marketing) starts with an exploration of your industry, your brand, and your objectives. Initial research areas should always include the client’s company history and culture.
What is your competitive environment like? What makes you unique among your competitors? Who are your customers? You need to consider the age, gender, income, employment, location, and lifestyle of the people the client wants to reach.
What are your objectives and what obstacles are getting in your way?
With the exploration, we’ll have a clear idea of how we can help you achieve your goals.
Map / Sketch
Your roadmap might include creative briefs, design mockups, and content calendars which we’ll use as the foundation of your project. The result is a plan that is unique for your business.
Sketching your ideas to define their visual elements is a good way to save time. These prototypes will allow you to work on your design with confidence and a solid foundation. This is how you can get a feel for how fundamental elements such as the basic layout of a web page design or the shape of your logo design will work.
With designs approved, it’s time for site development to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
Development involves the bulk of the programming work, as well as loading content (whether by your team or the client’s). Keep code organized and commented, and refer constantly to the planning details as the full website takes shape. Take a strategic approach, and avoid future hassles by constantly testing as you go.
Revision / Test
Monitor, Analyse, Improve & Maintenance
Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work. All of these phases are critical to the Web design process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment. Let’s take a look at what strategy is, how it is formulated and how it translates to the Web.
Why do we say a website project never ends?
Because it’s crucial to continually review performance and conversions. We meet with clients to review three and six months after launch to:
- Analyse site performance – using tracking tools such as Google Analytics and Woorank.
- Reviewing conversions – make some test and adjustment.
- Make sure site speed and other metrics are performed well
- Link building – we’ll begin a link building plan, which helps SEO ranking.
- Improvement plan – a website is always a work-in-progress and should continually evolve
- We create the Phase 2 improvement plan.
- We run the maintenance plans, monitor security and backup
Got a project?
Whether you need a new website or some help with your social media we are ready to start the conversation.