How we work
Are you looking to launch a new product, increase brand awareness, grow your online community, or generate more leads?
We have a process to help you reach your goals.
The 7 steps most design projects
will have to pass through
Study the Client Brief.
Set goals and context from the brief with an intake sheet. This is the blueprint that leads you to the final design. This is where you start to define and manage your client’s expectations.
What art styles and approaches would they like to see? Would they be open to using illustrations or photographs?
Defining and managing their expectations will give you a better idea of how you can make your client’s vision come to life.
Where are you now? Where do you want to be?
Explore / Target Audience
Every project (branding, web design, or content marketing) starts with exploring your industry, your brand, and your objectives. Initial research areas should always include the client’s history and culture. It would help if you considered the age, gender, income, employment, location, and lifestyle of the people the client wants to reach.
What are your objectives, and what obstacles are getting in your way? With the exploration, we’ll have a clear idea of how we can help you achieve your goals.
Map / Sketch
Every company is a little different, so everyone has the right path. To map the best approach for your project, we’ll apply our expertise to what we learned in the exploration phase.
Sketching your ideas to define their visual elements is an excellent way to save time. These prototypes will allow you to work on your design with confidence and a solid foundation. This visualization method is how you can get a feel for how fundamental elements such as the basic layout of a web page design will work.
With designs approved, it’s time for site development to make out the layout of the pages, develop new content and refine old content, create videos, slideshows, podcasts, and other media that will appear on the site.
We start to build out the HTML and CSS of the site – this is where development begins. Keep code organized and commented, and constantly refer to the planning details as the website takes shape. Take a strategic approach, and avoid future hassles by constantly testing as you go.
Revision / Test
Before a website goes live, it will need to be tested on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile). Testing the site is critical as there will inevitably be issues that need our attention before the site goes live.
Nothing erodes a brand more than a site that doesn’t function properly or has misspellings or broken design elements.
Monitor, Analyse, Improve & Maintenance
Why do we say a website project never ends?
Because it’s crucial to review performance and conversions continually. We meet with clients to review three and six months after launch to:
- Analyze site performance – using tracking tools such as Google Analytics and Woorank.
- Reviewing conversions – make some tests and adjustments.
- Make sure site speed and other metrics performed well
- Link building – we’ll begin a plan that helps SEO ranking.
- Improvement plan – a website is always a work-in-
- progress and should continually evolve
- We create the Phase 2 improvement plan.
- We run the maintenance plans, monitor security, and backup.
How we can help
Book a Free Web Design Consultation
Let us know your design preference and feature requirements to make sure we are great fit