The Challenge
Cooling Monsters needed to generate leads for commercial HVAC services through Google Ads with a limited budget.
What We Did
Set up and managed Google Ads PPC campaigns targeting industrial and commercial B2B keywords. Created targeted landing pages and optimised ad copy for Singapore market.
Results
Week 1: SGD 163 ad spend → SGD 1,799 revenue (11x ROAS). 6 total leads: 1 sale, 2 calls, 2 directions, 1 WhatsApp. Cost per lead: ~SGD 27. Ongoing campaign optimisation continues.
