About the Project
Christine Artero is an independent international arbitrator handling cross-border commercial disputes — dual-qualified (Paris Bar; solicitor, England & Wales), 20+ years of experience, based in Singapore and working across London and Paris.
The Challenge
After going independent, a senior arbitrator needed a credible web presence that ranks for her name and for “international arbitration Singapore” — authority-first, no filler.
Our Process
We built a lean four-page personal-brand site (Home, Experience, Recognitions, Contact) with SEO baked into the build, then handled domain transfer, analytics, and search-console setup.
Content went through several client revision rounds to get the credentials, career line, and contact layout exactly right.
Tech Stack
The 2026 Angle
In 2026 professional-services individuals win on entity and name SEO plus E-E-A-T — clear credentials, a real bio, structured contact — not volume content. A lean, authority-first build is exactly the right tool.
