About the Project
Phono is a Québec vinyl and audio shop selling primarily online, with in-person visits by appointment. We rebooted the storefront for speed and search.
The Challenge
An online-first vinyl business needs a fast, SEO-ready store — and a checkout that stops costing the owner time. Buyers, many from Montréal, defaulted to free local pickup and skipped shipping, turning every order into manual back-and-forth.
Our Process
We reworked the WooCommerce store's UI and SEO for speed and kept the messaging accurate to the appointment-only model — “en ligne ou sur rendez-vous,” delivery across Québec.
We scoped the checkout fix — surface shipping first, only offer free pickup for the Québec region — plus an off-hours autoresponder so no message goes unanswered.
Tech Stack
The 2026 Angle
2026 e-commerce is won on Core Web Vitals and local intent. A fast, French-Canadian store with accurate fulfilment messaging converts better than a heavier build — speed and clarity are the SEO.
